Camping Out on the Worldwide Web: Using Google AdWords in Search Engine Marketing Efforts for Camps

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SKU:
827008047697
Author:
Deidre Pettinga, Jerry Flatto
Published:
2010
Length:
67 minutes
In early 2009, students from the University of Indianapolis worked with ten American Camp Association camps on a semester-long project designed to optimize the web-presence of each camp. Using Google AdWords, students developed and executed strategies for a variety of camps, both day and residential. Camping Out on the Worldwide Web: Using Google AdWords in Search Engine Marketing Efforts for Camps reviews the results and recommendations of that undertaking. The DVD offers ideas and insights that will allow camp managers to better understand the world of search engine marketing and how to integrate Google AdWords into a camp marketing strategy.

Among the topics covered:

• Google AdWords
• Pre-campaign summary
• Campaign analysis
• ACA camp results