Driving Membership Sales & Retention by Embracing Mobile Technologies & Trends

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SKU:
827008339792
Author:
Bryan K. O`Rourke
Published:
2014
Length:
71 minutes
Driving Membership Sales & Retention by Embracing Mobile Technologies & Trends provides a compelling overview of why health/fitness clubs need to rethink their selling, retaining, and basic business models. In that regard, the DVD reviews significant trends in mobile marketing, social commerce, and mobile payment. The DVD also discusses the near-term and long-term impact of mobile technology on engagement and service in clubs. In addition, the DVD details what club owners and operators should do to prepare for and take advantage of the challenges inherent in existing and future mobile technologies.

Among the topics covered: 

• It's about the customer 
• Rethinking health club business models 
• Mobile engagement & service 
• U.S. health club technology survey report 
• Mobile's long-term impact to the health club industry 
• Mobile's near-term impact to the health club industry