High-Powered Advertising: Profitable Marketing Strategies for Your Fitness Business

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SKU:
827008360499
Author:
Alan Leach
Published:
2011
Length:
59 minutes
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High-Powered Advertising: Profitable Marketing Strategies for Your Fitness Business presents an overview of the most effective advertising and marketing strategies for health/fitness clubs. As such, the DVD explains how clubs can use the Internet to advertise, promote, and grow their business. The DVD also provides information, ideas, and insights regarding writing “high-impact,” persuasive sales and marketing copy that can help drive new leads into a club. In addition, the DVD discusses how facilities can brand, promote, and market their business so that budget clubs never become a threat to them. Finally, the DVD reviews lead- generation advertising and marketing ideas that can produce ever more leads and sales.

Among the topics covered: 

• Profitable fitness business 
• Retention 
• Product/services 
• Selling system 
• Sales training 
• Direct marketing 
• Database management 
• Lead generation 
• Awareness 
• Web marketing