Innovative Marketing Campaigns That Drive Leads

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SKU:
827008289097
Author:
Tara Wislocki
Published:
2011
Length:
64 minutes
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Innovative Marketing Campaigns That Drive Leads explains why it is essential forcompanies to keep up with the latest trends in marketing. The DVD also looks atconsumer behavior today and discusses how that information applies to marketing.In addition, the DVD reviews how health/fitness clubs can engage in a social mediamarketing effort on a budget. The DVD also provides several examples of nontraditionalmarketing campaigns that drive leads.

Among the topics covered:
  • Keeping up with trends
  • Consumer behavior today
  • They trust reviews, even from complete strangers
  • Generating leads from Yelpâ„¢
  • Social media
  • Use events to drive leads
  • Takeaways