Imagine a one trillion
dollar industry of managed care companies, where the primary focus is onmanaging cost-not care. Furthermore, envision a country where 35 million individuals do not haveinsurance and 40 billion dollars are spent annually on out-of-pocket alternative medicine options.On the other hand, reflect on how healthcare could be impacted in a positive way by the healthclub industry. Rethinking Healthcare in America: How the Health Club Can Expand the HealthcareContinuum
explains why it makes sense for a traditional fitness center to evolve to a HEALTH clubthat would serve as a distribution vehicle for programs and services for healthcare.
Among the topics covered:
- Market driven healthcare
- The health club`s role in a market-driven healthcare environment
- Customer categories-what do we sell them?
- Healthcare of the past, present, and future