Fitness Management - 4th Edition

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Stephen Tharrett, James A. Peterson
678 pages
Fitness industry specialists Stephen Tharrett and James Peterson present an updated edition to the most comprehensive blueprint ever created for developing, leading, managing, and operating a successful health/fitness business. The book's mixture of business, practical information, and research, and its focus on exceptional customer service throughout the text, make it the definitive book on club management for students, young professionals, and seasoned veterans alike. Topics include:

• Marketing 

• Membership retention 
• Business issues 
• Staffing issues 
• Facilities and equipment 
• Other health/fitness facility models (sports-performance centers, boutique fitness facilities, spas) 
• Operational practices 
• International market (Asia, Europe, and Latina America) 
• The future of the industry 
• Case studies