Marketing Longer - Term Sessions

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SKU:
827008311897
Author:
Jeff Cheley, Fritz Seving, Andy Lilienthal, Gabe Chernov
Published:
2011
Length:
70 minutes
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Marketing Longer-Term Sessions features a panel of four renowned camp professional whoshare information, ideas, and insights on the marketing and benefits of camps conductingextended sessions. The DVD is designed as a resource for camp personnel who want to helpparents better understand the value of a longer camp experience.

Among the topics covered:
  • Marketing long-term sessions to families
  • Camp culture
  • Parents who can`t separate from their kids
  • Traveling to prospective campers
  • How to get them to drink the kool-aid and then resell it