Why People Join, Leave, and Stay With Health/Fitness Clubs: The Ultimate Handbook of Member Retention

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SKU:
9781606792162
Author:
Stephen J. Tharrett, Paul Bedford
Published:
2012
Length:
214 pages
  Driving membership retention is vital to the short-term and long-term profitability of a club. Why People Join, Leave, and Stay With Health/Fitness Clubs: The Ultimate Handbook of Member Retention is a guide for club owners and operators that:
  • Details industry experiences with membership growth and retention
  • Provides an in-depth look at the facts about membership retention
  • Offers information on the attitudes, beliefs, and behaviors of people regarding exercise, and how these impact the industry's ability to improve member retention
  • Takes a look at the reasons consumers give for joining a club, remaining a club member, and, lastly, terminating their membership experience
  • Discusses business models and strategies that can significantly enhance a club's ability to retain its members