At Your Service: A Path to Brand Leadership and Good Business in Your Community

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SKU:
827008361991
Author:
Christine Thalwitz
Published:
2007
Length:
42 minutes
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At Your Service: A Path to Brand Leadership and Good Business in Your Community reviews several proven campaigns and initiatives that address community-related causes. In that regard, the DVD explores the factors involved in a high-yield, cause marketing campaign model. The DVD also explains how to develop a high- profile public health initiative. In addition, the DVD details ways health/fitness clubs can build productive business-to-business partnerships. The DVD also details programming models that can reach deep into a club's community.

Among the topics covered: 

• Core value #1 
• Questions to ask 
• 25 days 
• Advertising 
• Community health 
• P.R.E.P.® 
• Joint replacement 
• Go local trends