Advocacy and the Sports Medicine Professional: Lessons From the Tobacco Wars discusses how advocacy activities can have a positive impact on efforts to transform the social and physical environments that are fundamental to the ability to transform levels of physical activity in any community. The DVD points out the need to take complex, comprehensive approaches using public health principles to address the antecedents of disease, disability, and death. In that regard, the DVD explores the lessons (all of which begin with the letter of "C") that were learned from confrontations with the tobacco industry and reviews their application to public health.
Among the topics covered:
Among the topics covered:
- Carnage
- Consciousness
- Cynicism
- Conflict
- Commitment
- Collaboration & cooperation
- Creativity
- Confrontation
- Community
