Anatomy of a Capital Campaign

Anatomy of a Capital Campaign provides an overview of a capital campaign to raise $10.7 million dollars to update the property of Camp El Tesoro, a 223-acre camp, established in 1934, about a hour southwest of Dallas, Texas. The DVD discusses the five factors involved in a successful capital campaign and outlines the six phases attendant to the El Tesoro campaign. The steps and key aspects of the campaign are reviewed in an easy-to-understand and –apply detail. The DVD is an invaluable resource for any camp considering a capital project.

• Phase I-facility and program planning 

• Master plan 

• Phase II-feasibility 

• Phase III-campaign structure andrecruitment 

• Phase IV- fundraising 

• Phase V-construction: at the beginning 

• Phase VI – celebrate