At Your Service: A Path to Brand Leadership and Good Business in Your Community reviews several proven campaigns and initiatives that address community-related causes. In that regard, the DVD explores the factors involved in a high-yield, cause marketing campaign model. The DVD also explains how to develop a high- profile public health initiative. In addition, the DVD details ways health/fitness clubs can build productive business-to-business partnerships. The DVD also details programming models that can reach deep into a club's community.
• Core value #1
• Questions to ask
• 25 days
• Advertising
• Community health
• P.R.E.P.®
• Joint replacement
• Go local trends
