Digital Marketing presents an overview of the basic factors involved in how health/fitnessclubs can leverage marketing medium to communicate with their members, as well as withprospective members. The DVD explains how consumers use the Internet to search out theirchoices and how this situation can affect a club's digital marketing strategy. The DVD alsodetails how clubs can develop an effective digital marketing strategy, even on a relativelylimited budget.
Among the topics covered:
Among the topics covered:
- Understanding the Digital Consumer
- Steps to Building Marketing Strategy
- Search Advertising
- Organic Search
- Landing Page
- Social Media
- Content
- Your Website
