Industry Spotlight Panel-How to Maximize Your Business in a Tough Economy

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SKU:
827008786299
Author:
Nicki Anderson, Peter Twist, Diane Vives
Published:
2011
Length:
51 minutes
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Industry Spotlight Panel-How to Maximize Your Business in a Tough Economy offers a lively and frank discussion on how personal trainers can thrive in a tough economic climate. How can personal trainers out-perform the competition? How can they address their clients` budget concerns without jeopardizing their bottom line? The DVD features a panel of industry leaders who share their perspectives on the true challenges and opportunities for personal trainers in today`s market-and how to turn obstacles into powerful advantages. The DVD addresses a number of key issues, including when personal trainers should adjust their business model to accommodate the needs of the marketplace, cost-effective marketing strategies, competitive programming approaches, and innovative ideas to revitalize training and boost profit potential.

Among the topics covered:
  • How can personal trainers succeed in the current economic climate?
  • How do you address your clients` budget concerns without jeopardizing your own bottom line?
  • What are some cost-effective marketing strategies to boost profit?
  • What are the opportunities for trainers in today`s market?
  • What is the future of personal training?

Produced in cooperation with the IDEA Health and Fitness Association.