All factors considered, everyday consumers, who can potentially be or who areactually utilizing the services of a fitness professional, are becoming bettereducated. In the process, they are better able to assess their own needs anddiscern substance from hype. Journey to Success: How to Sell Without Selling!explains how easy it is for personal trainers to master the art of buildingrelationships and sell without really selling-so much so that their clients mightactually be “happy†about spending their hard-earned money on fitness services.
Among the topics covered:
Among the topics covered:
- 12 assumptions about the fitness industry
- Trainer, instructor, or professional?
- 14 steps to failure
- Recap
