In tough economic times it's especially tempting for organizations to use “sales†or discounts to promote their program. On the other hand, dozens of other ways exist for creating an irresistible offer, without cutting prices. Make Me an Offer I Can't Refuse-60 Strategies to Motivate Registration, Participation, and Action details 60 enticing offers that organizations can adapt and adopt for their very next promotion.
Among the topics covered:
• Beginning steps
• Multiply your advertising effectiveness
• The steps to the buy-simple truths
• Tactical offers
• The motivation experiment
Among the topics covered:
• Beginning steps
• Multiply your advertising effectiveness
• The steps to the buy-simple truths
• Tactical offers
• The motivation experiment
