More than ever before, the success and profitability of a health/fitness club depends on its ability to succinctly communicate the value of its brand to the marketplace. Marketing: Communicating Your Brand's Value Proposition discusses the keys for a health/fitness club in order to establish, implement, and execute an effective marketing strategy that cogently messages its brand promise, as well as attracts prospective consumers. The DVD also explains how clubs can make sure that their marketing message and marketingtools align with their brand promise and audience.
Among the topics covered:
Among the topics covered:
- What is marketing?
- Marketing strategies
- Print advertising
- Direct Mail
- Buzz Marketing
- Internet & Social Media
