Powerful Connections: Creating an Effective Social Media Campaign For Your Business provides a comprehensive overview of how health/fitness clubs can design and execute a successful social media campaign. In that regard, the DVD discusses proven strategies for social media, as well as outlines key considerations for using social media. In that regard, the DVD outlines key considerations for creating an effective social media campaign. The DVD also looks at the top social media platforms that can be employed in such a campaign. In addition, the DVD reviews the factors involved in planning an effective social media campaign.
• Why use social media?
• Strategies for social media
• Company social media policies
• Managing social media
• Considerations for creating a socialmedia campaign
• Social conversation
• Metrics to measure results & success
• Facebook™
• Twitter™
• Pinterest™
• Campaign planning
