Sales Management Secrets That Increase Profits and Keep You Ahead of Your Competition discusses the needs for health/fitness clubs to have a strong sales and management system in place in order to be successful. In that regard, the DVD reviews a series of eleven proven sales-management practices that every facility should put in place. Furthermore, the DVD emphasizes the fact that clubs must implement these practices every day. The DVD explores each of these practices in a compelling step-by-step manner, explaining why each factor is important and what facilities can do to make each element an integral part of their sales and management process.
• A strong sales & marketing culture
• A professional ‘selling fitness' system
• Persistent sales training
• Professional sales management
• Recruit the right people
• Database management
• Maximize the power of direct marketing
• Powerful lead generation machine
• Attractive sampling offers
• Advertising and mass marketing
• Internet and search marketing
