The advent of the low-pricedcompetitors, the implosion of the box club, and the emergence offunctional training have all combined to force owners and operators toseek new ways to run their businesses if they want to survive in thecoming decade. At the core of this change is the realization that a lostmember is no longer easily replaceable and that the focus of a clubneeds to be on getting members and clients to remain affiliated with thefacility longer than they otherwise have in the past. Accordingly,clubs that want to keep their members and clients in the system have toredesign all facilities with one key concept in mind: to provide themaximum support for the maximum number of members over time at thelowest cost, but with the highest return. Understanding and Being Prepared For A Decade of Change features a workshop that explores what clubs need to do to be successful in the current competitive market.
Among the topics covered:
• The not-so-good old days
• There are a number of factors that are forcing the industry to change
• The culture of failure
• Marketing
• Own your niche in the marketplace
• You have to change the culture of the club
• The four types of clients
• Creating a layered membership structure
• Paying the trainers
• Group exercise
• Weight management
• Low entry point, multiple layers
• Customer service
Among the topics covered:
• The not-so-good old days
• There are a number of factors that are forcing the industry to change
• The culture of failure
• Marketing
• Own your niche in the marketplace
• You have to change the culture of the club
• The four types of clients
• Creating a layered membership structure
• Paying the trainers
• Group exercise
• Weight management
• Low entry point, multiple layers
• Customer service
