Wellness Programming for “The Rich & Famous†That Everyone Can Afford explores the need that exists for wellness programs in an ever-changing environment in health/fitness clubs. The DVD details different possibilities and tips for wellness programming that require minimal resources. The DVD also explains how facilities can create affordable, successful wellness programs that are tailored to their members. In addition, the DVD discusses the value of being able to assess the impact of wellness programming in their clubs. Finally, the DVD outlines how clubs can increase their levels of membership, retention, and revenue with innovative wellness programming.
• Good business
• Good will
• Good health
• Good member relations
• Population
• Three stages of retention
• Stress less today
• Promotion - program marketing
