The Fitness Hybrid: The Future of the Fitness Industry!

$49.95
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SKU:
827008112593
Author:
Bob Esquerre, Jolyn Esquerre
Published:
2011
Length:
87 minutes
The Fitness Hybrid: The Future of the Fitness Industry! discusses the benefits of combining the key qualities of a 5-star personal trainer (without the arrogance) with the exceptional attributes of a 5-star group-exercise instructor (without the negative “diva” mentality). The DVD reviews how this hybrid fitness professional can have a positive impact on exerciser retention levels. The DVD also explains why fitness professionals should treat their clients as “business assets.” In addition, the DVD details the 25 basic DNA characteristics of a successful hybrid fitness professional.

Among the topics covered:

• Turn around requirements
• Reinforce the connection process between the club & regular club users
• Develop & support the connection process between the club & low usage & no-usage members
• Increase the utilization rate of group exercise studios
• Increase in revenue per member
• Increase in non-membership dues revenue