The Fitness Hybrid: The Future of the Fitness Industry! discusses the benefits of combining the key qualities of a 5-star personal trainer (without the arrogance) with the exceptional attributes of a 5-star group-exercise instructor (without the negative â€œdivaâ€ mentality). The DVD reviews how this hybrid fitness professional can have a positive impact on exerciser retention levels. The DVD also explains why fitness professionals should treat their clients as â€œbusiness assets.â€ In addition, the DVD details the 25 basic DNA characteristics of a successful hybrid fitness professional.
Among the topics covered:
â€¢ Turn around requirements
â€¢ Reinforce the connection process between the club & regular club users
â€¢ Develop & support the connection process between the club & low usage & no-usage members
â€¢ Increase the utilization rate of group exercise studios
â€¢ Increase in revenue per member
â€¢ Increase in non-membership dues revenue