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“Creative Marketing”: Top Ways to Increase Your Business

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Todd Durkin
66 minutes
“CreativeMarketing”: Top Ways to Increase Your Business explains howhealth/fitness clubs can design and implement cost-cutting,result-driven marketing strategies. The DVD reviews severalcreative-marketing techniques that have been found to be effective inthe health/fitness club industry, including the use of social media toenhance an awareness of a club's products and services. The DVD alsodetails the key factors involved in a club's GCM-the one action thatcould make or break a company. In addition, the DVD explores the valuefor clubs to define their BHAG (big, hairy, audacious goal), as well asthe need for facilities to create “WOW” in whatever they do by offering alevel of customer service that enables them to connect with theirmembers.

Among topics covered:
  • What is your game-changing move?
  • What is your goal?
  • Thoughts on leadership
  • Create a “WOW” experience