According to Todd Durkin, two key questions must be addressed regarding your fitness business: where do you want to go and how are you going to get there? Create the Business You Desire! is designed to help fitness professionals crystallize a strategy for developing the business of their dreams. Written exercises help you with “blue sky†time to work on their business, rather than always in their business. Among the topics and exercises included in the DVD are strategic planning, S.W.O.T. analysis to determine a person's business fortitude, developing mission and vision statements, creating a niche in a competitive market, and practical solutions to the individual challenges and/or obstacles that may arise.
Among the topics covered:
Among the topics covered:
- Planning goals for your business and personal life for the short and long terms
- Creating balance in your life, maximizing and leveraging your time, and unveiling your competitive advantages
- Analyzing your strengths, weaknesses, opportunities, and threats and what can be done to maximize your performance
- Determining your current obstacles, challenges, and issues and creating a strategic plan
- Determining what is the one thing you can do now to create the success in your life that you desire
