Creating a Differentiated Brand Promise and Value Propositiondiscusses what a brandpromise is and points out how important it is to health/fitness clubs, given the competitiveenvironment in which they exist. The DVD also points out what it takes for clubs to create apowerful brand promise, as well as details how facilities can execute on it. In addition, theDVD explains why the underlying premise of a brand promise is to create a compelling andrelevant value proposition.
Among the topics covered:
Among the topics covered:
- A brand is not a thing, it`s a promise
- Can your brand promise and value proposition be breached?
- Does your brand promise stand out?
- A promise is the heart of your brand`s strategy
- A brand promise defines your integrity
- A brand promise must fulfill the consumer`s most relevant and valued needs
- A brand promise must create emotional connections
- A brand promise is built on a value proposition that is unique and compelling
- The promise of creating a compelling and relevant value proposition
