DevelopingEffective and Profitable Non-Dues Revenue details the steps thathealth/fitness clubs can take to generate additional revenue. Featuringone of the mostrespected professionals in the industry, the DVD is based on the premisethat anopportunity always exists for clubs to add something to their curriculumoffering. TheDVD also reviews ten keys for clubs being successful.
Among topics covered:
Among topics covered:
- Overview of IHRSA programming survey
- Ten keys to profitable programming
- Key #1-offer a menu of services, both complimentary and fee-based
- Key #2-the more programs you offer, the more members participating
- Key #3-consistently offer monthly, fun, motivational programs, in addition to profit programs
- Key #4-provide a new-member orientation, preferably one-on-one, rather than group
- Key #5-have a system in place for connecting members to programs
- Key #6-staff your fitness floor with the “right†people who are there to help members and not just sell personal training
- Key #7-eliminate “do-more-with-less†attitude when it comes to job functions
- Key #8-hire high-quality, professional fulltime trainers
- Key #9-train your staff and managers to provide follow-up training regularly
- Key #10-communicate
