Developing Programs That Increase Your Bottom Line

Developing Programs That Increase Your Bottom Line looks at several key factorsinvolved in programming for profit. The DVD explains that the best way forhealth/fitness clubs to service their members is to give their members programs(and services) that they enjoy. The DVD reviews the necessity of having staff whounderstand and implement a club environment that motivates members. The DVDalso explores how clubs can market and program to the majority of people. Inaddition, the DVD outlines the five steps to a professional greeting, i.e., the waythat every staff person should greet every club member.

Among the topics covered:

• Develop the perfect professional leader
• Creating the environment for motivation
• How do you market and program to the majority of people?
• 5 steps to a professional greeting
• Forming a club within your club
• The goal of programming is retention