Effectively Launch New Programs/Concepts at Your Club

Effectively Launch New Programs/Concepts at Your Club reviews several of thekey factors involved in rolling out unfamiliar programs and concepts in health/fitness clubs. The DVD outlines the basic steps to launch, as well as details howto create a sound communication/marketing plan to effectively report on theexistence of the new program/concept to the membership of the club. The DVDalso discusses the process for establishing a training plan to help ensure that allof the participants in the launch possess the requisite skills for facilitating theroll out.

Among the topics covered:

• Steps to launch
• Assess the situation
• Involve the right people
• Create your launch timeline
• Communication/marketing plan
• Make sure to consider all stakeholders
• Create your training plan
• How will you sell it?
• Go live