Excellence of Operating Quality, Profitable Clubs

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Bill McBride
60 minutes
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Excellence of Operating Quality, Profitable Clubs looks at the member experience,how clubs should design that experience, and how clubs should approach theindividuals who belong to their facilities. The DVD discusses the current state ofthe industry and explains why the three Ps (people, product, and position) arethe underlying determinants of the level of revenue/success that a club achieves.The DVD is designed as a resource for clubs that want to maximize the numberof individuals that they attract and retain as members, as well as the impact ontheir degree of profitability.

Among the topics covered:

• The shape of things to come
• The member experience
• Lewin's equation
• What are sales?
• How people buy
• Marketing approach