Many fitness professionals find out the hard way that starting a business involves a lot more that just running an ad in the local newspaper and raking in the clients. In addition, there is a vast difference between being an independent personal trainer and running a business. Fitness Business Basics examines some of the very basic, yet very critical-and often overlooked-elements that go into opening and running a successful enterprise.
AMONG TOPICS COVERED:
AMONG TOPICS COVERED:
- The cash-flow quadrant
- Success is never an accident
- Legal business organization
- Establish a DBA
- Establish a team of professionals
- Develop and use business credit
- Establish a merchant account
- Accounting
- Successful marketing
- Promotion
- Developing private studios
- Excellent prospects
- The initial meeting
- Follow up/summary
- Office buildings/parks
