Featuring two extended play DVDs, this monumental resource for the health/fitness club industry includes over twelve hours of state-of-the-art programming in sixteen easy-to-navigate modules covering virtually every aspect of the health/fitness club industry.
Among the topics covered:
- Challenge and change
- Consumer attitudes toward physical activity
- Consumer attitudes toward health/fitness clubs
- Membership basics
- Branding, marketing and sales
- Membership retention
- Developing great service
- Programming basics
- Starting your business
- The financial model
- The art of the deal
- The people factor
- Facilities and equipment
- Risk management and AEDs
- Front-of-the-house operations
- Heart-of-the-house operations
