From Brand to Lovemark looks at the characteristics and lifestyles of changing generations and the impact of these factors on the camp business. Based on a case study, the DVD reviews brand management strategies that camps can employ to achieve operational excellence and to communicate effectively to become a “lovemark.†The DVD discusses a variety of topics, including innovation, solution partnership, brand positioning, direct marketing, advertising, public relations, and most importantly, the integration of a camp's marketing communication plans with social media.
• What is a lovemark?
• Becoming a lovemark
• Operational excellence
• Traditional marketing tools
• CFS social media strategy
• The art of storytelling
• Explore the corporate word
• Think big
