From Brand to Lovemark

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Fahrettin (Fahri) Gozet
79 minutes
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From Brand to Lovemark looks at the characteristics and lifestyles of changing generations and the impact of these factors on the camp business. Based on a case study, the DVD reviews brand management strategies that camps can employ to achieve operational excellence and to communicate effectively to become a “lovemark.” The DVD discusses a variety of topics, including innovation, solution partnership, brand positioning, direct marketing, advertising, public relations, and most importantly, the integration of a camp's marketing communication plans with social media.

Among the topics covered:

• What is a lovemark? 
• Becoming a lovemark 
• Operational excellence
• Traditional marketing tools 
• CFS social media strategy 
• The art of storytelling 
• Explore the corporate word 
• Think big