From Corporate to Community: Bringing Fitness and Wellness to the Entire Community reviews the fact that fitness professionals are an influential position to help communities address the health-related challenges that their residents often face, particularly in the area of obesity. The DVD details the key factors involved in a corporate effort to develop programs that are targeted at dealing with the obesity epidemic. The DVD also offers tips and strategies that health/fitness facilities and organizations can provide to communities for making positive lifestyle changes.
Among the topics covered:
Among the topics covered:
- Getting started
- Essential elements of a business plan
- Corporate sales/B2B positioning
- Staffing: corporate sales/wellness team considerations
- Marketing B2B
- Pricing models
- General community program options
