From Corporate to Community: Bringing Fitness and Wellness to the Entire Community

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SKU:
827008270798
Author:
Kevin D. Steele
Published:
2010
Length:
59 minutes
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From Corporate to Community: Bringing Fitness and Wellness to the Entire Community reviews the fact that fitness professionals are an influential position to help communities address the health-related challenges that their residents often face, particularly in the area of obesity. The DVD details the key factors involved in a corporate effort to develop programs that are targeted at dealing with the obesity epidemic. The DVD also offers tips and strategies that health/fitness facilities and organizations can provide to communities for making positive lifestyle changes.

Among the topics covered:
  • Getting started
  • Essential elements of a business plan
  • Corporate sales/B2B positioning
  • Staffing: corporate sales/wellness team considerations
  • Marketing B2B
  • Pricing models
  • General community program options