Getting Social: The Savvy Way to Manage Your Members and Team explains how health/fitness clubs can attract a strong social media following to grow their organization's brand and improve their current marketing strategy. In that regard, the DVD explores how facilities can add online training, using Facebook®, to their existing fitness programming efforts to not only impress their members, but also to earn additional revenue. The DVD also details the do's and don'ts of creating effective social media content. In addition, the DVD addresses how to apply social media trends and research to the health/fitness club industry. Furthermore, the DVD points out how clubs can improve their organization's level of both communication and team camaraderie by utilizing social media platforms to stay connected.
• Making your club's social media look like a magazine
• Posting formula
• Create a business worth telling a story about
• Before you post
• Online boot camps in private Facebook groups
• Go bigger with a longer 21-day camp
• Connecting with your team
