The Member Management Life Cycle-From Prospect to Member to Former Member reviews the fact that individuals who belong to health/fitness facilities have a predictable life cycle as members. The DVD also explains why that pattern should be managed. In addition, the DVD details that as individuals flow from being a prospect to being a member to being a former member, management practices that provide predictable experiences for the facility's members, while also supporting its business goals, should be implemented.
Among the topics covered:
• What we'll discuss
• Why this talk?
• Your reputation/your brand
• Internet presence
• Prospect experience
• Joining experience
• Member experience
• Canceling and freezing
• Former member experience
• What do you not care about?
Among the topics covered:
• What we'll discuss
• Why this talk?
• Your reputation/your brand
• Internet presence
• Prospect experience
• Joining experience
• Member experience
• Canceling and freezing
• Former member experience
• What do you not care about?
