Global Opportunity: The Health Club Becomes a Primary Healthcare Provider details how and why the chronic diseases and health problems facing people worldwide present a significant business opportunity for the health/fitness club industry. The DVD discusses how to make the connection between the health club and healthcare. The DVD also reviews the challenges facing health club owners interested in providing healthcare services and programs.
Among the topics covered:
Among the topics covered:
- Opportunity
- Obesity trends
- Illness care vs. healthcare
- Target markets
- What needs to change
- Leverage the perfect storm
