Trends and Opportunities in Worksite Health Promotion

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Charlie Estey, Nico Pronk
151 minutes
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The worksite health and wellness market has grown exponentially over the past five years. In fact, over 80% of employers currently sponsor health and fitness programs, a trend which is expected to continue and become even more pronounced. Trends and Opportunities in Worksite Health Promotion details key strategies and practical tips to help health/fitness professionals leverage their skills at the worksite. The DVD also explains how these professionals can turn their knowledge of health, fitness, and injury prevention programming into a marketable business that can impact both employees and their family members.

Among the topics covered:
  • What is driving change?
  • Shorter lives, poorer health
  • Some key trends–complexity
  • Some key trends–big data
  • Some key trends–connecting company and community
  • So what does this mean for me?
  • Worksite health/fitness opportunities
  • Opportunities in Worksite health promotion
  • Define your target segment
  • Why an exercise prescription?
  • Preparing yourself for the future