With over 400 hospital-based fitness centers in operation, another 50 under development and over one million dues paying members, a business opportunity unparalleled in the healthcare sector,as well as in the health/fitness clubs industry, exists. The key factor in transforming this opportunity into a reality is to fully understand the critical components involved in successful hospital-basedfacilities. How to Develop a Hospital-Based Fitness Center examines those components and details how health/fitness professionals can develop a successful hospital-based fitness center.
Among the topics covered:
Among the topics covered:
- Benefits of a hospital-based fitness center
- Target markets and marketing strategy
- Components of a successful hospital-based fitness center
- Product offerings
- Logical partners
