How to Develop a Hospital-Based Fitness Center

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SKU:
827008230594
Author:
Jason Conviser
Published:
2010
Length:
47 minutes
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With over 400 hospital-based fitness centers in operation, another 50 under development and over one million dues paying members, a business opportunity unparalleled in the healthcare sector,as well as in the health/fitness clubs industry, exists. The key factor in transforming this opportunity into a reality is to fully understand the critical components involved in successful hospital-basedfacilities. How to Develop a Hospital-Based Fitness Center examines those components and details how health/fitness professionals can develop a successful hospital-based fitness center.

Among the topics covered:
  • Benefits of a hospital-based fitness center
  • Target markets and marketing strategy
  • Components of a successful hospital-based fitness center
  • Product offerings
  • Logical partners