How Valuable Is Your Group Exercise Program?

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Bob Esquerre
60 minutes
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The impact of group-exercise programming on member retention is well documented. How Valuable Is Your Group Exercise Program? reviews how valuable this program is to a health/fitness club and explains how to measure its worth and run it like a profitable business. The DVD discusses how a properly designed group-exercise program can make a bigger impact on a club's revenue and retention levels. The DVD is designed for managers who want to strengthen their club's programming efforts, boost member participation, and increase the overall value of group exercise to their business.

Among the topics covered:
  • Integrating your group-exercise program
  • 12-point value system
  • From theory to practice
  • Presentation recap