Launch! Your Guide to Starting a Mind-Body Business

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Catherine Logan
97 minutes
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Launch! Your Guide to a Mind-Body Business presents a detailed overview of thekey steps involved in developing a community-based Pilates mind, body, and spiritstart-up program. The DVD details how two women launched thriving, safe, and funfitness ventures in their hometowns. See how these physical therapists andpersonal trainers developed guidelines, market research, public relations, andbusiness evaluation tools specific to the Pilates market.

Among the topics covered:
  • Market research
  • Credentials and certifications
  • Before creating the product
  • Create your program
  • Public relations
  • Execution
  • Expansion
  • Measuring and maintainingsuccess
Produced in cooperation with the IDEA Health and Fitness Association.