Marketing to Women: Successful and Innovative Nutrition Programs for Your Club discusses ways health/fitness clubs can differentiate themselves from their competition. The DVD stresses the importance of combining exercise and nutrition. The DVD also explains why offering just fitness programs is often not enough for individuals, particularly women members. In that regard, the DVD reviews five examples of nutrition programs that can be implemented to make a club more attractive to its women members and prospects. Finally, the DVD points out the key features of a nutrition program designed to address the issue of childhood obesity.
• Values: My Sportlady
• Why is fitness not enough?
• Program #1: cooking school
• Program #2: beneficial health products
• Program #3: soups and more
• Program #4: detox campaign
• Program #5: happiness system
• Child obesity
• Nutritional program: be smart-eat clever
