Medical Fitness Membership Sales and Integration: What's Different and What Works?reviews the types of experiences that will best attract and serve a medical fitness market consumer. In that regard, the DVD explains that the situation starts with having relationships and subsequently evolves to undertaking an effort to accurately define the target market. After that action has been accomplished, the DVD points out that the basic task is to develop processes specifically to attract those audiences. In turn, the DVD details proven marketing strategies for reaching medical fitness consumers.
• Defining your market
• Personalize the experience
• Sample member experienceanalysis by segment
• The foundation: relationships
• Effective marketing strategies to attract the medical fitness consumer
• Member sales: a consultative approach
• Follow-up
