Programming Excellence

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SKU:
827008061198
Author:
Stephen Tharrett
Published:
2012
Length:
59 minutes
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Programming Excellence details key strategies that health/fitness clubs can employ to develop and deliver quality programs. The DVD explains why such programs should be designed to enhance member retention and create pride in belonging to the health/fitness facility. The DVD also reviews the steps involved in designing and implementing a successful plan for programming.

Among the topics covered:
  • Have purpose and vision
  • Know your market
  • Target audience
  • Build a plan
  • Get out of the box
  • Make it fun
  • Get members involved
  • Market and promote
  • Selling
  • Feedback
  • Final tip