Survival of the Fittest: The Future of Personal Training points out parallels to personal training from across the globe of expansion, diversification, and competition, and explores what personal trainers can learn from that information to evolve and survive. The DVD discusses the demise of 1-on-1 personal training and reflects on the need for trainers to adapt or die. The DVD also details the roadblocks that can hold trainers back from diversifying into small-group, team, and virtual training. In addition, the DVD explains how the most current thinking in motivational science can be adopted by trainers to help them be more connected to their clients, which in turn, can enhance participant motivational and retention levels. Finally, the DVD reviews why trainers should embrace digital technology in order to unlock new business.
• What's the problem?
• The model
• Expertise on demand
• Connected client
• Product or service
• Robots vs. ninjas
• Stay hungry
• Cheerleader or coach
