The Laws of Member Connection-Enrollment Through Lifetime Loyalty

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SKU:
827008342594
Author:
Bill McBride
Published:
2008
Length:
36 minutes
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The Laws of Member Connection-Enrollment Through Lifetime Loyalty presents a comprehensiveframework for profitably managing a commercial health club and delivering an extraordinarymember experience. The DVD features concepts that are discussed in a thorough and inclusivemanner in order to highlight a professional results-oriented approach to sales, service, operations,management, and leadership. The DVD focuses on the key steps involved in operating a modern-dayhealth club in a competitive environment.

Among the topics covered:
  • Designing the member experience
  • Enrollment
  • On-boarding
  • Connection
  • Intervention of at-risk members
  • Loyalty
Produced in cooperation with the International Health, Racquet & Sportsclub Association.