The Use of Personal Stories in Changing Health Behaviors: Theory to Practice

The Use of Personal Stories in Changing Health Behaviors: Theory to Practice reviews the relevant research, plus offers practical advice on how fitness professionals can make stories work for them and their business. The DVD explains how YouTube™ can be evaluated as a delivery channel. The DVD also details how to create stories, as well as throws light on how the Gatorade® ”Replay” project leveraged new media to deliver health messages. The DVD is designed to serve as a resource for fitness professionals who want to develop a better understanding of this fresh new approach to motivating others to participate in health-promoting behavior.

Among the topics covered:

• The power of personal stories: the research
• Behavioral journalism: the practice
• Social cognitive theory and self-efficacy
• The Gatorade® replay project
• Group discussion