5 Things Loyal Club Members Care About Most

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Stuart Perrin, Richard Thomas
71 minutes
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5 Things Loyal Club Members Care About Most examines what separates a deeply loyal health/fitness club member from one who is in different, uncommitted, or simply concerned about obtaining the lowest price. In that regard, the DVD details the five most important factors that loyal members expect and points out how clubs can successfully address them. In the process, the DVD shares the results (good, bad, and ugly) of surveys in which almost a million club members are asked to describe their club experiences.

Among the topics covered: 

• What is a loyal client 
• 5 things loyal members care about most 
• Members want you to 
• Net Promoter Score® 
• Benchmark 
• Understand the root cause 
• Insights and trends 
• Operational infrastructure